The field of green advertising is becoming increasingly important, yet it poses risks if advertising claims are vague or unsubstantiated. Clear communication can reduce the likelihood of disputes and ensure a successful campaign.
Risky Phrases
Common "green" phrases that may raise questions include "environmentally friendly," "sustainable," and "eco-friendly." To avoid legal issues, it is crucial to provide clear evidence supporting these claims.
Evidence
Evidence is a crucial component in ensuring the credibility of advertising claims. Before launching a campaign, you should conduct a mini audit to ensure all claims are substantiated.
Conditions
Always include conditions that explain how environmental metrics were calculated. For example, if you claim a product is "100% recyclable," clarify under what conditions this is possible.
Website Policies
Update your website policies to reflect the latest advertising claims. This will not only help avoid disputes but also strengthen your brand's credibility.
Checklist CTA
Before starting a campaign, use an advertising claims review checklist to evaluate and confirm the advertising claims.